Ongoing Contracts

Traina Enterprises (2023-Present):
Marketing Project Management for:
• Best in Boating: Updating and consolidation of print marketing for showcasing boat storage and docking options at 8 marinas in GA & IN. Innovation and creation of online Marina Handbook for members to solve disputes around permissible actions on docks and in marinas.
• Paradise Rental Boats: HTML for email template creation, insertion, & testing for use in booking follow-up workflows; review & revision of verbiage in all customer-facing communications (print & digital); create as-needed marketing materials for lobbying initiatives, employee training, customer training, etc.
 

Drive Auto Improvement Group (DAIG) (2022-Present):
Marketing Project Management for: 

• DAIG dba Favorite Coverage including website (favoritecoverage.com), social setup, business cards, email admin & setup, bulk and templated sales email marketing, logo innovation, branding ideation & market research.

• DAIG dba Elysian Dealer Health including website (elysiandealer.com), social setup, email admin & setup, IC agreement & contractor list management, sales deck, business cards, email marketing templates, go-to-market strategy & sales coaching.

• DAIG dba Crusade Against Terror including logo creation, merchandizing mockups, & non-profit startup research.
 

Speedology Lifestyle Solutions, LLC (2020-Present): Website (speedologylifestylesolutions.com), reorganization, content, & management; social media marketing guidance to build brand recognition.

Past Contracts of Note
 

Clarivoy, Inc. (2019): Functioned as Automotive Marketing SME to create application → CRM → DMS feedback loop flow; assisted with product roadmap feature specs; performed market trend analyses.

Inmar, Inc. (2018-2019): Guided outside creative agency to align a single template per media channel (print, email & phone) for 13 automotive OEMs while remaining within brand for each; managed product release, including adoption, usage, & business impact measurement; vendor management.

Creation and management of an automotive Joint Venture within Inmar's Corporate office, including interviews, staff managements, vendor management & stakeholder management. 

Set goals and planned strategy for retention automotive marketing tool for 13 OEMs within 8 dealership groups, then collaboratively executed on those actions to implement the multi-channel, multi-touchpoint MVP within one year.

Engineered a strategic product roadmap that identified high-impact features to enhance user experience; facilitated presentations that engaged 25 internal & external stakeholders, ensuring alignment with business goals & driving project momentum.

Managed all releases by leading requirements definition, backlog creation & management (JIRA), SCRUM meetings, cross-functional and multi-project teams, determining product marketing strategy & distributing release notes for all product features.

​Product Owner (2015-2017)

Increased new customer sales revenue through product demonstrations, and assisted in maintaining those clients through user interviews and proactive customer feedback on product features.

Led release management of 3 engineering teams for 6 products (campaign manager, equity marketing, retention marketing, CRM mobile application, loyalty mobile application & LMS), including all team meetings, backlogs (JIRA), requirements, release notes, & business impact of each product.
 

Led the strategy and roadmap production of a B2C campaign management tool that bridged four existing product offerings into one code base, thereby saving the company immeasurable technical debt.

Manager, Digital Marketing (2011-2017)
 

Directly managed 11 full time employees who generated multi-channel digital marketing solutions to automotive dealerships.

Acted as customer escalation point for all dealership clients, maintained departmental productivity (Basecamp), and ensured operational output for the department.

Provided strategy and roadmap guidance to dealerships on all marketing efforts, including website content strategy, optimization for SEO, SEM purchases, and email marketing campaigns.