In no particular order: •Crusade Against Terror: In progress non-profit startup aimed at aiding victims of terrorist attacks through donations & the sale of branded promotional materials. Logo creation, promo proof creation, project plan, research (e-commerce platforms, print-on-demand companies), and business plan creation. •Elysian Dealer Health: Project Management & Marketing Content Creation, including website build, sales decks, one-sheets, digital client distribution materials, sales presentation coaching, contracts & proprietary sales list maintenance, and initial social media posts. www.elysiandealer.com •Speedology Lifestyle Solutions: Website management, including design, video & photo management, CMS organization & maintenance, and event management. www.speedologylifestylesolutions.com •Park Marine: Marketing writing and HTML for email creation for multiple B2C reservation communications within client Customer Response Management (CRM) system. www.bestinboating.com •Resume Writing & Branding: Custom resume writing for various levels of professionals in multiple fields. Logos, business card creation, & branding for contracting clients. •Clarivoy, Inc.: SME consulting for B2B automotive marketing platform, assisting in market trend analyses, application -> CRM -> DMS feedback loop creation, and product roadmap feature specifications. Assisted with patent writing and submission, as well as product roadmap feature specifications. www.clarivoy.com •Inmar, Inc.: Creative creation and management to align with a single template per communication type for 13 OEMs, creative vendor management, and product release management, including adoption, usage, and business impact measurement. SME of ADF/XML web lead parsing from multiple automotive CRM and DMS providers resulting in successful usage in marketing tool. SME of feedback loop and data scrubbing workflow for digital and direct marketing efforts that combined anonymous shopper information with existing customer data, including de-dupe processes, USPS lead enrichment, and DNC parameters. www.inmar.com

Inmar, Inc. is one of those companies that you don't know you know. They are best recognized for their data modeling for coupons; they are also responsible for remarketing products to fill overflow stores (think Big Lots, et. al.). This startup was a JV between Inmar, Inc. and Flow Automotive Group, and the goal was to create a predictive marketing model that fed an automated direct & digital marketing system that targets customers most likely to convert. • Department Direction: Creation and staffing of an automotive joint venture within Inmar, including determination of resource requirements, acquisition of resources, budget management, and project planning. • Product Management: Performed market research, generated detailed business requirements, and implemented SCRUM methodology for a start-up within the corporation. Exceeded timeline expectations for product development despite budgetary constraints and partially allocated resources. • Content & Creative: Alignment of 13 OEMs into single mailer and email template while maintaining CoOp compliance, including unique messaging/creative tacts for domestic and luxury brands.

Elead1One is owned by CDK Global and is one of the three largest automotive CRMs in the U.S. The longer I stayed with the company, the better versed in technology I got. • Marketing Automation: Coordinated systems-wide rebuild of marketing automation application, integrated with Sales Force Marketing Cloud, ensured CAN-SPAM compliance and industry best practices within brand standards of over 3,000 of automotive dealerships nationwide, and streamlined multiple marketing outputs for consolidation and consistency of messaging to consumers for B2C messaging. • Mobile Application: Managed and facilitated creation, implementation, and training of multiple mobile product lines for automotive retail consumption (B2B & B2C). • Inventory Management: Coordinated scoping and planning of B2B automotive inventory platform optimizing current and creating new integrations with 3rd party market data, software partners, and syndication techniques. • University: Reconciled business needs within functionality parameters to streamline existing course materials while leading creation of new Learning Management System.

Elead1One is one of the three largest automotive CRMs in the U.S. owned by CDK Global. I made my transition from print to digital in this role. • Department Direction: Creation of processes for streamlining and efficiency, PNL reconciliation, vendor integrations to bolster sales of the digital marketing suite in conjunction with the main CRM products, creative direction for marketing efforts, and implementation of best practices for digital marketing in the retail automotive vertical. • Email Marketing: Coordinated with Infrastructure Technology team to develop and standardize bulk email marketing utilizing ESP best practices and working within automotive OEM marketing requirements to minimize risk of low sender scores and blacklisting for hundreds of dealerships nationwide. • B2C Website Management: Optimized a minimally staffed team to facilitate implementation and maintenance of B2C automotive websites compliant with brand standards for both the manufacturer and the dealership/dealership group.

The Greenville Standard is a small newspaper in Greenville, AL. I gained invaluable experience during my time there. • Management: Managed staff writers, creation and implementation of deadlines, adherence to AP style guidelines, and dictated article assignment and publication. • Copy: Created and edited content ranging in subject matter from local/state politics to local/state sports, and generated weekly editorials on a range of subject matter. • Layout & Design: Formatted and laid out newspaper design, including determination of page structure, creation of advertisements purchased weekly or monthly, generation and maintenance of local events calendar, and editing of staff-take and submitted photography for best viewing under RGB print house parameters.